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Continue to, in 2001, Ghesquière managed to persuade the Balenciaga higher-ups to Enable him make 25 bags for his next runway show—and the rest is history. (Since the story goes, Kate Moss took a liking into the bag, and so did just about Anyone else.) Like a Venti Starbucks cup, Balenciaga’s Town bag became a fashion-globe fixture, toted arou